Using premium Shopify themes and Shopify Experts to help build your e-commerce store is an excellent way to jump start your business and grow your online sales.
[See our full review on Shopify here]
The truth about most online shoppers is that they are heavily influenced by how the online store looks, and whether they feel at ease when they first see your website.
How many times have you clicked away from a website just because it isn’t visually pleasing, so you didn’t want to spend more time on the site?
I’ve done that – more times than I care to admit!
It only takes a few seconds for a prospective customer to decide whether to stay and looking around your store, or go elsewhere with a few clicks of a button.
We all make these split second decisions every single day.
You either grab their attention right away and give yourself a chance to sell them something, or you risk wasting the effort that you’ve spent to bring them to your store.
This is especially wasteful if you are paying for advertisements to drive traffic to your store.
A lot of times, initial trust comes down to perceived credibility – and this has been heavily studied by many different “marketing” related types of research.
Yes – your business is credible, but for your first-time visitors, they don’t know that yet.
So how they perceive you in the first few seconds, is going to make a strong impression. This will have a significant impact on whether they will potentially purchase from you or not.
The more professional and beautiful looking your website is, the more likely they will stay and find out more about your online store. This gives you the opportunity to prove to them that you are credible and that buying your products can help them.
Shopify themes are created with trust and credibility in mind. They are designed to help keep your visitors intrigued with your store and stay just a bit longer to find out if you can be helpful to them.
What we really like about Shopify’s themes is that they are created by professional designers. So it’s not a group of coders who are fantastic at creating software, sitting down and designing themes for you. A lot of other website builders make this mistake, so they provide you with unattractive to mediocre themes.
If you’ve had a chance to browse through some Shopify themes, you’ll agree that they are eye-catching and have the potential to make you and your online store look good.
There are a lot of full-time Shopify theme creators, and you can find them in Shopify’s theme store.
For instance, some premium Shopify themes are created by world-renown designers such as Pixel Union and Out Of The Sandbox.
Shopify provides you with both paid and free themes. So you can pick and choose to see which design fits your store the best.
Their prices range from free to $180. For the paid themes, they are only a one-time investment so there are no recurring monthly charges. While you may be of the opinion that it is too big of an upfront investment, you can select a free theme and see how that goes as you grow your store. You can always upgrade to a paid premium later when you are ready.
The reason why some premium themes have to be purchased is that these themes are created by design experts that are not part of Shopify. So these themes, while fully compatible with Shopify stores, are created by professional designers who know what they are doing.
They have studied what’s working for online stores and what isn’t, and bring design inspirations across the internet into their designs, so you can have the opportunity to help your Shopify store stand out from the crowd. This presents a real advantage for you if you want to grow your business and sales.
Over the long run, if you are serious about your business, investing in a premium Shopify theme is well worth it, as it can help you increase sales.
One tool that we really appreciate, is that they sort their themes by industry.
This allows you to quickly sort through hundreds of premium themes to find the perfect design that is built specifically for the industry that you are in.
Some industries include art & photography, clothing & fashion, jewelry & accessories, electronics, food & drinks, home & garden, furniture, sports & recreation, toys & games, and so on.
This helps you narrow your choices to save you some time. Of course, you can browse through other themes as well to see if you like them. You are in ultimate control of which Shopify theme to choose.
If you need a bit more help with getting your Shopify store off the ground, Shopify Experts can help you.
Starting, growing and operating a business is tough. There’s only one (or a few) of you, and an infinite number of tasks to get done. On top of that, you also have a personal life to try to balance. It’s a very overwhelming experience.
We’ve been through that ourselves, and so we understand how stretched you feel.
Shopify Experts is a marketplace, where you can find 780+ experts to help you build your store from scratch, build you a custom theme, or just make some modifications to your existing theme.
These experts are great at what they do, and they are much faster than you trying to learn everything by yourself.
Leveraging on Shopify Experts allows you to free up your time so you can focus on other important aspects of your business. Over time, this will end up saving you both time and money by letting these experts do what they do best.