Multipurpose themes are some of the best-selling WordPress themes available — allowing users to build almost any type of website with relative ease, extensive feature lists, and with a huge range of powerful tools all built in, it’s hardly surprising.
But what’s available? Which are the best sellers? To help you in your quest for finding one of these themes to use, we’ve rounded up the top 15 most popular multipurpose WordPress themes — based on sales figures, reputation, and usage.
Divi is the flagship product from Elegant Themes It’s one of the most popular multipurpose WordPress themes, and for good reason. Not only is Divi packed with pre-built page layouts for every type of project, it also includes one of the most powerful and user-friendly point-and-click page builder tools around, the Divi Builder (reviewed).
Creating a custom WordPress website has never been easier with the new and improved Divi Builder. Through the intuitive front-end drag-and-drop page builder interface, almost anyone should be able to craft the perfect website for their project. For everyone else, the pre-built layouts provide plenty of options.
Divi is an all-in-one package that should be able to help you build any website with WordPress. It might not have as many pre-made demos as some of the competition; however, new layouts are regularly shared on the Elegant Themes blog.
Avada (reviewed) is billed as the number one selling theme of all time, and with over 250,000 sales so far at the ThemeForest (read our handy guide to buying themes on ThemeForest) marketplace, it’s hard to disagree.
Now on version 5, Avada has been fully updated with many new features and improvements. New website demos have been added, the page builder has been upgraded, and advanced controls for creating mobile-friendly sites are now available.
With website demos covering a range of projects and a drag-and-drop page builder tool, Avada covers all the bases when it comes to building a professional website with WordPress.
X Theme (reviewed) is another best-selling multipurpose theme available from ThemeForest. Thanks to its combination of website demos and customization tools, this theme really can be used for any project.
The custom-built and third party plugins and tools included with X Theme are hard to beat. From sliders and galleries to a page builder and lead generation tools, you probably won’t need to buy any new plugins for a while.
The Core is a versatile WordPress theme from ThemeFuse. When you choose The Core, you get access to 19 fully formed website demos, covering a range of projects.
In addition to the main general-purpose demo, The Core includes a good selection of more niche options. Like the best multipurpose WordPress themes, an advanced visual builder is on hand to help you modify the pre-built designs.
Other highlights of The Core include:
The Core main demo does a great job of showing what this theme can do. However, the more specialist demos might be a better choice for your website.
Enfold (reviewed) includes demos for business websites, creative portfolios, online shops, landing pages, and a range of blogging options, to name just a few. New demos and features are added on a regular basis.
The Enfold page builder will help you customize the demo content, while the theme options make it easy to personalize the global settings for your site.
If Enfold doesn’t have a demo that matches your vision, you shouldn’t find it difficult to create your own custom website with this multipurpose theme.
With over 200 complete website demos, you really can use Bridge (reviewed) to create almost any type of site. Each demo comes with its own set of inner page templates, not just a homepage layout.
Although the Bridge demos are varied, most options fall into the business, portfolio, blogging, and ecommerce categories.
Whether you’re creating a website for yourself or your clients, having 200 demos to choose from provides you with plenty of options.
Layers comes in two varieties, a free version, and a more powerful commercial option. Whichever version you choose, you’ll be able to use the page builder to create a custom website and choose from a growing selection of pre-built designs.
Upgrading to the pro version does give you more control over your site, but if you’re looking for a free tool to help you get started, then the free version of Layers is a good option.
If you want to get a better idea of what this freemium theme can do, visit the Built with Layers page.
By frequently adding new demos, Total (reviewed) hopes to appeal to website owners who like to change the design of their site on a regular basis.
As well as the 42 and counting website demos, Total has been built around the powerful Visual Composer drag-and-drop page builder tool.
If the varied selection of website demos isn’t enough, the front-end page builder makes it possible to give your WordPress website a custom look.
WP Zoom created the multipurpose Presence to help you build any type of website with WordPress. With 10 demos to choose from, as well as a full suite of customization tools and options, Presence has a lot to offer.
Real estate, portfolio, hotel, music, agency, and fitness are just some of the types of websites that the Presence demos will help you quickly create.
If your needs aren’t covered by the demos, then the Presence drag-and-drop page builder can help you produce a more unique site.
Themify’s Ultra (reviewed) is a multipurpose theme aimed at designers who want the freedom to create any type of website with WordPress.
Although Ultra includes a number of pre-made demos, the Themify Builder and a large selection of pre-designed layouts are the main attractions.
Ultra should be a good choice for anyone who wants to use a powerful page builder and selection of pre-made layouts to create their own custom website.
Salient boasts over 475 shortcodes and configuration options, giving you the ability to design a custom website filled with enhanced content upgrades.
The Salient shortcodes make it easy to insert a wide range of elements into your content, including buttons, icons, testimonials, client logo carousels, and more.
As well as the flexible general-purpose demo, Salient includes a number of demos for more specific types of projects.
As well as starting from a blank canvas, the Upfront (reviewed) drag-and-drop theme gives you eight starter templates to work with – all of which can be fully customized through the Upfront Builder.
After a recent update, the Upfront Builder is even more powerful, giving you all the tools you need to create a custom WordPress website.
Upfront is available from the WPMU DEV team. By joining their membership club, you’ll also get access to many other WordPress plugins, tools, and resources.
Jupiter earns its multipurpose credentials by including over 100 templates that are suitable for a wide range of projects.
The main Jupiter demo is neutral and could easily be customized for a variety of purposes. However, if you need a more focused design, Jupiter has plenty of options to choose from.
Importing the Jupiter demo content only takes a few clicks, leaving you to decide how much customization work to carry out.
Business, agency, freelancer, restaurant, ecommerce, and portfolio websites are just some of the demos covered by The7.
If you’re new to WordPress or short on time, the quick-setup wizard will help you get your new site online as quickly as possible.
Whether you’re looking for an off the shelf solution or the ability to create your own custom built site, The7 should provide you with everything you’ll need.
TheGem consists of 40 creative concepts that together include over 150 pre-made page templates to help kick-start your project.
This multipurpose theme makes it just as easy to choose one of the off the shelf demos as it does to create your own custom design by mixing and matching the individual pre-built page templates.
TheGem is equally suitable for those seeking a pre-built website solution, as well as those looking for a fully customizable theme.
With so many great options, you might, at this point, be feeling a little overwhelmed. If in doubt, think about your own particular needs, what each theme has to offer and how closely these two things match for each theme you’re considering.
Used/using any of the above? Thoughts?