Nofollow is one of the basic terms of SEO. But it plays an important role. If you don’t use nofollow tags properly, you may get penalized by Google.
Let’s say, someone, asks you to add a link on your site for some cash. You get excited and add the link to your site. And you start doing this again and again.
But Google urges website owners to add nofollow attribute to the paid links. If Google catches you on doing that, your site will get penalized.
Now the question is, what is a nofollow link and why Google urges to add nofollow attribute on a link and when to add nofollow link.
What Is A Nofollow Link?
A nofollow link basically tells the search engine bots not to follow the link. It prevents the link juice flowing to the linked website.
Here’s how a nofollow link looks like in HTML -
<a href=”https://www.roadtoblogging.com/” rel=”nofollow”>WP Leaders</a>
The rel=”nofollow” tag tells the search engine bots not count this link.
Why Does Google Urge To Use Nofollow Link?
When you add a dofollow link, it passes link juice to another website. This is known as a backlink for the website you linked. And backlink is one of the most powerful ranking factors used by Google.
Some people try to manipulate Google rankings by getting unnatural backlinks. That’s why Google encourages website owners to add nofollow link.
When To Add Nofollow Links?
Now if you are wondering when to add nofollow link, here are some types of links which should be tagged as nofollow.
- Advertisement Links
- Sponsored Links
- Affiliate Links
- Paid Links
- Less Trustworthy Links
- Unimportant Links
When it comes to adding nofollow link in WordPress, there is no easy default solution. To add nofollow tag to a link, you have to do it from HTML version.
And, if you have a ton of links to nofollow, you can only dream of actually doing it.
That’s why a handful number of nofollow WordPress plugins come into play. These plugins get the job done fast.
Best Nofollow WordPress Plugins
Now let's check the list of plugins that you can use to add nofollow tags on external links.
Ultimate Nofollow is the plugin I use here at RoadToBlogging. This free plugin adds a nofollow link checkbox whenever you’re inserting a link on your posts and pages.
On top of that, it also comes with nifty little features such as nofollow all links in comments and nofollow all blogroll links.
Here’s a quick rundown of the features available in this plugin:
- Nofollow link checkbox when inserting links.
- Nofollow shortcodes included.
- Nofollow all or individual blogroll links.
- Nofollow all links in comments.
If you’re looking for a simple plugin that lets you add a nofollow link, this is the one you should choose.
Many people nofollow all their external links. And if you want to be one of them, then this plugin is surely made for you.
Nofollow For External Link WordPress plugin automatically adds a nofollow tag to all the external links in your posts and pages.
You can also exclude domains so that the nofollow tag is not added to the links of that domain. Here are the features of this plugin:
- Nofollow all external links from your posts and pages.
- Support for custom post types.
- Option to exclude domains to not add the nofollow tag.
The plugin is free and very handy if you want to nofollow all your external links without much hassle.
This is the same as Ultimate Nofollow. Rel Nofollow Checkbox WordPress plugin adds a nofollow checkbox whenever you insert a link to your posts and pages.
It’s not as good as Ultimate Nofollow as it lacks the feature to nofollow all blogroll or comment links.
Still, the plugin is free and if you just want a plugin to add a nofollow link when you insert a link, this plugin can be quite useful to you.
This is the ultimate plugin to manage both your external and internal links. WP External Links has features that allow you to follow or nofollow both your external and internal links.
You can make your links open in new tab. You can also add the ‘noreferrer’ and ‘noopener’ tag to your links.
Here is an overview of the features of this plugin:
- Open external and internal links in a new tab.
- Follow or nofollow all your internal and external links.
- Add ‘noreferrer’ and ‘noopener’ tag to your links.
- Set Title and CSS class attributes.
- Run a complete page scan.
- SEO friendly.
The plugin is free and very helpful if you want to manage both your external and internal links.
Read: How To Manage All External & Internal Links In WordPress
5. Rank Math
Rank Math is an ultimate SEO plugin and a great alternative to Yoast SEO. This plugin helps you take your SEO game to the next level with its awesome features.
With this plugin, you can nofollow all external image links, nofollow all external links, and open external links in new tab.
Apart from the features that let you nofollow links, Rank Math also has other features that make it a complete SEO plugin for WordPress.
Some of these features are:
- Track keyword rankings.
- SEO analysis score.
- Automated image SEO.
- Powerful post optimization.
- Custom post type support.
- Bulk title and description editor.
- Content analysis.
- Focus keyword.
- Google keyword suggestions.
- Internal linking suggestions.
- Fix Google crawl errors.
- Automatic post redirects.
- 404 monitor.
- Rich snippet support.
- Social media optimization.
- Auto Facebook open graph.
- Facebook authorship.
- Automatice Twitter meta cards.
- Social previews.
- Ping search engines.
- .htaccess editor.
- Robots.txt editor.
That’s a really big list of features and I haven’t even listed all of them. This just shows how great Rank Math is.
WP Link Status Pro is a broken link checker plugin for WordPress. You can run multiple scans and check whether your links are properly work or not.
Apart from this, you can manage redirections, change URLs, change anchor text of your links, and also nofollow links.
Here are the features of this plugin:
- Fix broken links.
- Fast link editing.
- Add or remove nofollow links.
- Manage redirections.
- URL tools.
The plugin is not free and costs $21.
Also Read: 10 Best Redirection Plugins for WordPress
While many plugins add a nofollow link checkbox whenever you insert a link, this plugin also brings back the title field that was removed from WordPress.
Now, you can also add a title whenever you’re inserting a link and make it nofollow with this free plugin.
Making links nofollow is very important for SEO as it prevents the link juice to flow to other sites. The plugins mentioned in this list will help you manage both your external and internal links properly.
If you have any questions regarding the plugins mentioned in the list or have any suggestions, feel free to comment below.