30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

For e-commerce websites, the design and layout of the site can have a huge impact on sales because of usability, in addition to just the importance of making a good first impression with new visitors. A well-designed e-commerce site will provide the user with a much more pleasant experience and will make it easier for them to browse, search, and complete the checkout process.

Websites have to provide the little extras that play a big role in taking a retail web design to that next level of user experience: all the pieces that put a user in control, provides an experience involving both “mind and body,” and connects them with real-world experiences. The following are some of the more important pieces for providing the human experience in retail web design:

One of the first ways to improve the usability of a retail web design is with the nature of the product photos. Of course, high-quality photos are a given. But what about interactive features such as 360-degree views and image zoom that really put the user in charge? In addition to the interaction aspect, these user-controlled views also help a shopper feel more confident in what they are buying. After all, in a store, they can pick up the item and feel it in their hands. Providing images of every side of the product as well as a close up view helps to provide a more tangible experience. Customers can view the product up close and personal.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
Even with straightforward products, such as the t-shirts on the Grunt Style website, a zoom option improves trust in the quality of the items. On this site, customers can zoom in on every aspect to inspect it as they would in a store.

The second aspect, luxury items, has to do with what products you sell. Now, not every item that you sell may be considered luxuries, but you need to offer enough to entice online shoppers to choose your site rather than a competitor’s…and make them feel like you care about making them happy. Provide a new and interesting human experience that they could not have unless they go online to your website.

Luxury items could be anything from items you can’t find unless you travel the world to pre-release or online-only sales. Unique items, name brands offered at a discount to die for, or anything else that adds that touch of value, of luxury, to your online store will help to provide a unique experience for customers.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
A great example is Farfetch. This website provides items from over 300 boutiques from across the world, so it’s all quite unique. Plus, the web design itself is very appealing and provides a fresh experience for all of those shoppers tired with the same old online store look. Lots of filter buttons allow shoppers to fine-tune their search, much easier than if they were in a store!

Every color, image, and piece of content on a website should evoke an emotional response from shoppers. Remember, humans want an emotionally authentic experience online. So (just as on Bold and Noble in the section above), set the mood of your brand with a unique style and match it with your tone, which can be conversational, humorous, cheeky, or whatever will further create that emotional connection between you and your customers. And, this is a good place to remind you that you have to really know your audience to know how to create authentic emotions.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
As a shoe retailer, this brand sets itself apart by using a bold tone of voice. They aren’t shy in making sure their customers know that their shoes are made by renowned craftsmen, but they also keep it short and simple and conversational. This tone of cool confidence provides its customers with a base of trust, especially with the human-like voice. And they keep the same tone of voice with every aspect of the site: feedback, suggestions, explanations, and more.

The “try before you buy” feature is growing in popularity lately, especially in the clothes and accessories venues. After all, one of the benefits of shopping for fashion items in stores is that customers can try the items on before buying. Online fashion stores are finding that providing a “try before you buy” offer makes them much more competitive with brick and mortar stores. This offer allows online stores to provide that tangible, human connection that is often missing in online clothes and accessories shopping.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
Bungalow Clothing is one such store that gives customers five days to try the high fashion clothes for free before returning them. This company plays it smart, too, by including prepaid envelopes and having no membership fees nor styling fees. The personalized styling profile really takes this “curated dressing room” feature beyond a simple try before you buy user experience. Customers can truly have a unique shopping experience without leaving the comfort of home, and one that can’t be found elsewhere.

A seamless experience between web, mobile, and store makes customers feel confident in a brand, no matter where they make the purchase. Customers’ trust of a retailer is wrapped up in the brand look – if they see that same look online as they do in the physical store, they will trust the online experience just as they trust the brick and mortar experience.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
If your brand is one that wants to provide that same human experience across every media and location, then make sure to look the part. Walmart.com is one that definitely does this right using the same colors, fonts, organized design, messages, and tone from store front to websites to mobile apps. What I love about the Walmart app are all of the possibilities for fine-tuning the experience to my own preferences, so that I can shop on mobile, the website, or in the store exactly how I want.

Making your site easy to shop is a vital aspect to gaining those needed conversions – and this is an integral part of creating a positive user experience. Think about this: when customers go to a store, they can ask clerks questions or pay by simply walking up to the checkout counter. But the downside to a storefront is that a clerk may not be available or checking out takes too long on a busy day.

So, offer a convenient shopping experience online to mimic a physical store experience on its best day. How do you do this? With simple organization including filters, an easy checkout, visible contact information or Live Chat, quick and free shipping, painless returns with a money back or store credit guarantee – or anything else that improves usability and makes online shopping a positive experience.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
The Forever 21 website provides excellent organization with categories broken down. What always draws me back to the website is that they include a category for their clothes on sale. For those shoppers like me who go straight to the sale rack upon entering a store, an online store that provides a discount or sale category is one that provides one of the experiences most important to me in a physical store front. Plus, customers get their actual money back, not in-store credit, when making returns, another big bonus for many customers.

One of the best ways to provide a powerful human experience through online retail shopping is to include a social feed that creates a bandwagon effect. Everyone is talking about your online store, so it must be great – an experience that we just can’t miss!

Social media has become a huge part of our daily lives and ingrained in the human experience for a great many people. In his article on InternetRetailer, Zak Stambor breaks down a report done by Epsilon Data Management, LLC. He explains that the report shows that “retailers’ social media posts and pages have a greater influence on the stores and brands consumers buy from than any other channel, including search engines and retail websites.”

Those sponsored Facebook ads, sponsored Tweets, promoted Pinterest pins, and even the YouTube video ads are all an important part of making a connection with customers, promoting expression, and providing that human experience.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral
Making that connection between website and social media can be further enhanced with some simple design tweaks. The Eden website places social media icons in the header of their website for easy access. This not only gives customers more than one option for staying in touch but also reinforces the legitimacy of the brand in the mind of new customers.

It’s quite the odd concept, especially for realists: a human experience occurring within cyberspace. However, although it’s not necessarily a flesh and blood thing, digital experiences have become a huge part of most lives today. And providing this human experience digitally is a very important part of the success of a retail website.

A positive, impactful user experience plays a major role in returning customers and future purchases. So make sure that your web design gives customers this human connection and even puts the consumer in charge of their own experience. Go beyond basic usability rules and provide the human experience that online shoppers crave.

Now let’s get to some great examples! In this post we’ll showcase 32 awesome e-commerce sites to inspire your next design. Hopefully this selection will provide you with some inspiration that can be put to good use in your own work.

30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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30+ Inspirational ECommerce Website Designs-ThemesReviewCentral

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Like these ecommerce website designs? For more design inspiration, see:

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